The Logo Smith - Freelance Logo Designer For Hire

Logo Design Prices: guidelines on logo design budgets


Price-Points

The following price-points are just a guide to what you could expect for a certain price-point, but ought not to be viewed as rigidly fixed:

Please do bear in mind that I am very flexible, and open to negotiations for all projects, given how each project can be be so unique, and hard, to provide a estimate without seeing a creative brief first.

Non-Profit and Charity Projects

On occasion I do provide logo and graphic design services, for free, or minimal cost, should my schedule provide opportunity to do so. If you work for, or run a charity or non-profit organisation, and would like to chat about a possible working relationship, then please do get in touch.


£449

Suitable for: a header/logo for a small modest personal website, and/or personal blog, running a casual part-time online store, and other non-business critical uses.

Includes: Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc) as appropriate • Social Media Profile Image • Website Favicon • Transfer of Design Copyright/Ownership.


£450 — £999

Suitable for: a website header logo and/or blog, individuals looking for a personal logo, running a small online store, individual self-employed, freelancer and other minor business uses.

Includes: Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape as appropriate) • Social Media Profile Image • Website Favicon • Master Logo File Sheet 1-4 Pages • Stationery Design (letterhead, compliment slips, business cards etc) • Ongoing Consultation and Advice during and after the project ends • Transfer of Design Copyright/Ownership.


£999 — £2,999

Suitable for:
(local, regional and national reach) self-employed, self-employed with staff, consultants and consultancies, small to medium size companies and businesses.
(regional, national and global reach) web based (ecommerce) business.
– You might have just a strong web based presence and/or physical business locations (local and possibly nationwide) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places (touch-points) etc.

Includes: Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc) • Social Media Profile Image • Website Favicon • Master Logo File Sheet 1-4 Pages • Stationery Design (letterhead, compliment slips, business cards etc) • Ongoing Consultation and Advice during and after the project ends • Transfer of Design Copyright/Ownership.

PLUS: Logo & Brand Identity Manual (Number of pages TBC) • Development and design of supporting brand identity elements, styles, and deliverable assets (details of which to be discussed.)


£3,000 — £5,999

Suitable for:
(local, regional, national and global reach) self-employed with staff, consultants and consultancies, medium to large size companies and businesses.
(local, regional, national and global reach) web based (ecommerce) business.
– You might have just a strong web based presence and/or a number of physical business locations (local, national and possibly worldwide) where the logo may need to appear on: signage for buildings, signs for vans, clothing and uniforms and other customer facing locations/places (touch-points) etc.

Includes: Primary Logo Design and Alternative Logo Lock-ups (portrait, landscape etc) • Social Media Profile Image • Website Favicon • Master Logo File Sheet 1-4 Pages • Stationery Design (letterhead, compliment slips, business cards etc) • Ongoing Consultation and Advice during and after the project ends • Transfer of Design Copyright/Ownership.

PLUS: Logo & Brand Identity Manual (Number of pages TBC) • Development and design of supporting brand identity elements, styles, and deliverable assets (details of which to be discussed.)


£6,000 +

Suitable for:
(regional, national and global reach) businesses, companies, parent brands with various sub-brands, and government institutions, as well as: self-employed with staff, consultants and consultancies, medium to large size companies and business.
(regional, national, global reach) web based (ecommerce) business.
– You might have just a strong web based presence and/or a number of physical business locations (local, national and worldwide) where the logo may need to appear on: signage for buildings, signs for fleets of cars/vehicles etc, clothing and uniforms and other customer facing locations/places (touch-points) etc.

Includes: Given the wide ranging nature of a project like this, we’ll need to ensure your exact brand identity needs are fully discussed prior to the project commencing.

Download PDF Price Guide

>> Logo Design Price Guide

Need Help?

If you are unsure what budget category you fall into, or would just like to discuss options that I don’t mention above, then please get in Contact with me so we can discuss and find the right solution for you.

Once you have an idea on pricing, and are still interested in working with me, then you can head on over to the Hire Me page, to fill out the design brief.

Ever Increasing Price-Points

Each subsequent price-point reflects the cumulative increase of time/labour required, including the allocation and planning of work hours in order to meet a client schedule, which usually involves a combination of regular days and very unsociable hours: late evenings to past midnight, working weekends and public holidays.

Areas such as the complete and thorough research of direct and indirect competing companies, for example, can gobble-up many hours, and this is all before we’ve even started the process of brainstorming ideas, and putting pencil to paper.

“The bigger the project, the more comprehensive, thorough and committed to your client’s particular needs, one needs to be.”



Home » Logo Design Prices: guidelines on logo design budgets