Logo Design Brief

The Logo Design Brief is where you’ll start the process of Hiring Me for your logo and graphic design services.

Custom Logo Design & Brand Identities start from £450. Fill in the Logo Design Brief, on this page, to get started with hiring The Logo Smith http://smith.gl/project_brief The information you kindly provide forms the basis of the graphic design and creative brief; without which nothing much is possible.

Once you have completed the brief you will be sent a complete copy for your own records. So even if you don't end up hiring me, the information you have supplied here will be of use to whoever you hire, so please don't view this as a waste of time.

If you have ANY questions relating to this form, or anything else in general, then please do visit my Contact Page.

Alternatively, for a more instant form of communication, please feel free to text/SMS me on: +44 7816 527 462, or Tweet me on Twitter: 

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  • I would be very grateful if you could tell me how/where you found me, or who referred you?


  • Logo & Brand Information

    Please answer all as completely and as descriptively as possible. This is not the time to rush or skip the filling in for a form.The idea with all this is for me to be able to get a good idea of what you do, and I can only do that with information.
  • Please detail exact wording for the logo. For me its 'The Logo Smith', for Coke its 'Coca-Cola' etc.


  • If you have an existing tag line, which needs to form part of the logo, then please enter this here.

    If you don't have a tag line, then I'd strongly recommend that we work on creating one for you. A good tag line can often form the platform for the visual direction of the logo.


  • This is where I need you to be descriptive and detailed as possible. You need to sell what you do so I can understand, to the best of my abilities, what I am designing a logo and/or brand identity for.


  • This is a refined and optimised version of above. Think along the lines of the Elevator Pitch: you have just a minute, or two, to enthusiastically explain, and describe, what your brand is before I exit the elevator.


  • Positioning determines what place a brand (tangible good or service) should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the 'Unique Selling Point' that trumps your competitors?


  • Please list, or describe, the type of people that need to be influenced by the logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.
  • Direct—Please list any local, regional and/or worldwide competitors. We absolutely need to know how your competitors brand, and position, themselves before we can create a visual identity for you. If you are able to provide URL's of websites, then even better.

    InDirect—This is about being fully prepared. There may be companies that you don't compete with directly, but do choose, or have to, take notice of what they are up to. They may not be competing with you now, but you might feel that one day soon they could be sitting on your doorstep.


  • Logo Budget

    Please select what sort of budget you can invest into the project. Feel free to include any other details relevant to finances in the box below the list.

    If you are unsure what budget category you fall into, or would like to discuss options that I don’t mention below, then please get in contact with me: [email protected] so we can find the right solution for you.

    Please do bear in mind that I am very flexible, and open to negotiations for all projects.

    Each subsequent price-point (in GB £'s) reflects the cumulative increase of time/labour required depending on the size and scope of the project's requirements.

    Simply put: the more you can afford to invest in your logos creation, the more depth, soul and creative flair your logo is likely to have.

    The more time we have to explore design options and directions, then the higher the likely hood we'll find that one great winning design.

    Trial and error makes up the beginning of a lot of projects. It therefore makes sense that providing me more time will result in a design that was created through an evolutionary process.
  • If you have a precise budget in mind, then please enter it into here.


  • Tag-line Budget

    A tag-line can play a very important part in how your brand 'logo' is interpreted and understood.

    If you have a relatively non-descriptive brand name with no tag-line, then people will likely not fully understand what you are about. It's in these cases a descriptive tag-line can make all the difference.

    Also, a descriptive tag-line can form the foundations for the visual part of the logo design.

    If you do have a tag-line but think it could do with being 'updated' then I'd be delighted to help you with that also.

    Please note that tag-line development is quite a time intensive exercise, and can take many many hours.

    Therefore it's best to work on the tag-line before woking on the logo.



  • Please indicate any specific schedules/deadlines that may have some bearing on the project.


  • Please add any additional information or questions you might have here.