The Logo Smith: Freelance Graphic Designer and Logo Design Studio,Forging Logomarks and Brand Identities of Distinction, since 1996.
My name is Graham Smith, and I make my living mostly Forging Logomarks of Distinction, as well as being a multi-disciplinary graphic designer, and I’ve been doing that since 1996.
My graphic design studio operates under the name: The Logo Smith, which is based in Seaford, a lovely seaside town on the South Coast of England.
A whopping 25 years of industry experience, includes: graphic design, logo & brand identity design, typography, typesetting, commercial print, reprographics, photography, marketing, advertising and a dose of technical prowess with Apple Macintosh computers (having got my first Apple Macintosh, a Color Classic, some 20 years ago).
Although I tend to focus on logo design when it comes to the marketing and advertising of being a graphic designer, I do provide a full range of graphic design, technical and consultant services, ranging from: mobile phone application (app) and software icons for all major smartphone platforms, hand-drawn custom lettering for truly unique typographic logo designs, general graphic design artwork such as brochures, exhibition displays etc, and secure WordPress installations, theme customisation & hosting.
From my graphic design studio I dedicate my time to working with local, and worldwide, clients on various styles of graphic design and logo and brand identity projects. I have worked with clients in Africa, Australia, Russia, East and West Coast America, England, France and the Middle East (mostly Saudi Arabia).
I’m more than used to managing, and working around multiple time-zones, as well as working in collaborative teams (each member working in a different part of the world) using Skype and other project management tools to successfully work together, although 1000’s of miles apart.
Logo Design Style
You’ll typically see, from my logo design portfolio, that I tend to focus on the clean and imaginative side to logo & icon design: often a challenging process of simplify, simplify and simplify.This generally results in a logo design that is aesthetically pleasing, and memorable, without the burden of unnecessary cliche distractions, and clutter.
So you can get a sense of what happens behind-the-scenes, I also post frequent images to my W.I.P Stream (Work-In-Process), where you’ll see all the: scribbles, doodles, thoughts and snapshots of numerous logo concepts and variations, that may, or may not, show up in any final client logo design.
As well as running a successful logo and brand identity design studio, I also use this website as a platform, my Graphic Design Blog, to write posts, and share news, covering all aspects of logo and brand identity. I have in fact been approached by various publishing companies, to write books on logo and brand identity design, but have yet been able to fully give up client work to focus on the lengthy process of authoring.
The Logo Process Articles section will provide insight into the work that I put into each and every logo & icon design project.
Hire The Logo Smith
If you are thinking about hiring me, then the best place to start is over at the Hire Graham page. Here you’ll find a few ways to get the ball rolling, as well as numerous ways to just get in Contact.