portfolio & design blog of logo & identity designer, Graham Smith
Abacus Insurance Brokers is a current logo design project that involved a significant brand update. This is the first of a number of logo specification sheets for the various logo styles created for Abacus. This first sheet focuses on version of the logo which will be used for exterior signage.
There will be more Abacus updates in the forthcoming weeks.
Categories: Client Work, Logo Specifications, Portfolio
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Don’t get me wrong man, I love and adore your works. You’ve been an inspiration to me but this one failed, say..50% negative. I got to say the tagline/slogan is the one to blame.
“Abacus Insurance” and it’s brand mark looks OK, but the slogan/tagline dragged it all down terribly. Reducing it’s size will help a lot.